Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1759B8
RGB
23, 89, 184
HSL
215, 78%, 41%
HSB
215, 88%, 72%
CMYK
88, 52, 0, 28
LAB
38, 9, -57
LCH
38, 58, 279
OKLCH
0.48, 0.16, 259
XYZ
13, 11, 47
LUV
38, -19, -80
HWB
215, 9%, 28%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.