Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
175A60
RGB
23, 90, 96
HSL
185, 61%, 23%
HSB
185, 76%, 38%
CMYK
76, 6, 0, 62
LAB
34, -20, -10
LCH
34, 22, 207
OKLCH
0.43, 0.06, 204
XYZ
6, 8, 12
LUV
34, -23, -10
HWB
185, 9%, 62%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.