Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
175A69
RGB
23, 90, 105
HSL
191, 64%, 25%
HSB
191, 78%, 41%
CMYK
78, 14, 0, 59
LAB
35, -17, -15
LCH
35, 23, 221
OKLCH
0.43, 0.07, 216
XYZ
7, 9, 15
LUV
35, -23, -17
HWB
191, 9%, 59%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.