Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
175A73
RGB
23, 90, 115
HSL
196, 67%, 27%
HSB
196, 80%, 45%
CMYK
80, 22, 0, 55
LAB
35, -14, -21
LCH
35, 25, 235
OKLCH
0.44, 0.08, 228
XYZ
7, 9, 18
LUV
35, -22, -26
HWB
196, 9%, 55%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.