Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
175C71
RGB
23, 92, 113
HSL
194, 66%, 27%
HSB
194, 80%, 44%
CMYK
80, 19, 0, 56
LAB
36, -16, -18
LCH
36, 24, 229
OKLCH
0.44, 0.07, 223
XYZ
7, 9, 17
LUV
36, -23, -23
HWB
194, 9%, 56%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.