Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
175CC8
RGB
23, 92, 200
HSL
217, 79%, 44%
HSB
217, 89%, 78%
CMYK
89, 54, 0, 22
LAB
40, 13, -63
LCH
40, 64, 281
OKLCH
0.50, 0.18, 260
XYZ
15, 12, 56
LUV
40, -19, -89
HWB
217, 9%, 22%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.