Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
175E69
RGB
23, 94, 105
HSL
188, 64%, 25%
HSB
188, 78%, 41%
CMYK
78, 10, 0, 59
LAB
36, -19, -13
LCH
36, 23, 214
OKLCH
0.44, 0.07, 210
XYZ
7, 9, 15
LUV
36, -24, -14
HWB
188, 9%, 59%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.