Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
175E78
RGB
23, 94, 120
HSL
196, 68%, 28%
HSB
196, 81%, 47%
CMYK
81, 22, 0, 53
LAB
37, -15, -21
LCH
37, 26, 235
OKLCH
0.45, 0.08, 228
XYZ
8, 10, 19
LUV
37, -23, -27
HWB
196, 9%, 53%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.