Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
175F6B
RGB
23, 95, 107
HSL
189, 65%, 25%
HSB
189, 79%, 42%
CMYK
79, 11, 0, 58
LAB
37, -19, -13
LCH
37, 23, 215
OKLCH
0.45, 0.07, 211
XYZ
7, 9, 15
LUV
37, -25, -15
HWB
189, 9%, 58%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.