Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1760AA
RGB
23, 96, 170
HSL
210, 76%, 38%
HSB
210, 86%, 67%
CMYK
86, 44, 0, 33
LAB
40, 0, -47
LCH
40, 47, 270
OKLCH
0.49, 0.14, 253
XYZ
12, 11, 40
LUV
40, -22, -66
HWB
210, 9%, 33%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.