Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
17646C
RGB
23, 100, 108
HSL
186, 65%, 26%
HSB
186, 79%, 42%
CMYK
79, 7, 0, 58
LAB
38, -21, -11
LCH
38, 24, 209
OKLCH
0.46, 0.07, 205
XYZ
8, 10, 16
LUV
38, -26, -12
HWB
186, 9%, 58%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.