Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1765B2
RGB
23, 101, 178
HSL
210, 77%, 39%
HSB
210, 87%, 70%
CMYK
87, 43, 0, 30
LAB
42, 0, -48
LCH
42, 48, 270
OKLCH
0.50, 0.14, 253
XYZ
13, 13, 44
LUV
42, -23, -69
HWB
210, 9%, 30%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.