Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
17669D
RGB
23, 102, 157
HSL
205, 74%, 35%
HSB
205, 85%, 62%
CMYK
85, 35, 0, 38
LAB
41, -8, -37
LCH
41, 38, 258
OKLCH
0.49, 0.11, 245
XYZ
11, 12, 34
LUV
41, -24, -52
HWB
205, 9%, 38%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.