Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1766AA
RGB
23, 102, 170
HSL
208, 76%, 38%
HSB
208, 86%, 67%
CMYK
86, 40, 0, 33
LAB
41, -3, -44
LCH
41, 44, 266
OKLCH
0.50, 0.13, 250
XYZ
12, 13, 40
LUV
41, -24, -62
HWB
208, 9%, 33%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.