Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
17678B
RGB
23, 103, 139
HSL
199, 72%, 32%
HSB
199, 83%, 55%
CMYK
83, 26, 0, 45
LAB
40, -14, -27
LCH
40, 30, 243
OKLCH
0.49, 0.09, 234
XYZ
10, 12, 26
LUV
40, -26, -36
HWB
199, 9%, 45%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.