Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1767E2
RGB
23, 103, 226
HSL
216, 82%, 49%
HSB
216, 90%, 89%
CMYK
90, 54, 0, 11
LAB
45, 15, -70
LCH
45, 72, 282
OKLCH
0.54, 0.20, 260
XYZ
19, 15, 74
LUV
45, -22, -102
HWB
216, 9%, 11%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.