Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
176BEA
RGB
23, 107, 234
HSL
216, 83%, 50%
HSB
216, 90%, 92%
CMYK
90, 54, 0, 8
LAB
47, 15, -72
LCH
47, 74, 282
OKLCH
0.56, 0.21, 260
XYZ
20, 17, 80
LUV
47, -23, -106
HWB
216, 9%, 8%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.