Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
176CBC
RGB
23, 108, 188
HSL
209, 78%, 41%
HSB
209, 88%, 74%
CMYK
88, 43, 0, 26
LAB
44, -1, -50
LCH
44, 50, 269
OKLCH
0.53, 0.15, 252
XYZ
15, 15, 50
LUV
44, -25, -72
HWB
209, 9%, 26%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.