Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
176FCA
RGB
23, 111, 202
HSL
211, 80%, 44%
HSB
211, 89%, 79%
CMYK
89, 45, 0, 21
LAB
46, 2, -55
LCH
46, 55, 272
OKLCH
0.54, 0.16, 254
XYZ
17, 16, 58
LUV
46, -25, -81
HWB
211, 9%, 21%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.