Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
176FF4
RGB
23, 111, 244
HSL
216, 91%, 52%
HSB
216, 91%, 96%
CMYK
91, 55, 0, 4
LAB
48, 16, -75
LCH
48, 77, 282
OKLCH
0.57, 0.21, 260
XYZ
22, 18, 88
LUV
48, -23, -111
HWB
216, 9%, 4%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.