Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1771A5
RGB
23, 113, 165
HSL
202, 76%, 37%
HSB
202, 86%, 65%
CMYK
86, 32, 0, 35
LAB
45, -11, -36
LCH
45, 37, 253
OKLCH
0.52, 0.11, 241
XYZ
13, 15, 38
LUV
45, -28, -50
HWB
202, 9%, 35%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.