Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1772C2
RGB
23, 114, 194
HSL
208, 79%, 43%
HSB
208, 88%, 76%
CMYK
88, 41, 0, 24
LAB
46, -2, -50
LCH
46, 50, 267
OKLCH
0.54, 0.15, 251
XYZ
16, 16, 53
LUV
46, -26, -73
HWB
208, 9%, 24%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.