Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1775D5
RGB
23, 117, 213
HSL
210, 81%, 46%
HSB
210, 89%, 84%
CMYK
89, 45, 0, 16
LAB
48, 2, -58
LCH
48, 58, 272
OKLCH
0.56, 0.17, 254
XYZ
19, 18, 65
LUV
48, -26, -86
HWB
210, 9%, 16%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.