Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1775F3
RGB
23, 117, 243
HSL
214, 90%, 52%
HSB
214, 91%, 95%
CMYK
91, 52, 0, 5
LAB
50, 12, -72
LCH
50, 73, 279
OKLCH
0.59, 0.21, 258
XYZ
23, 19, 87
LUV
50, -25, -107
HWB
214, 9%, 5%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.