Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1776D8
RGB
23, 118, 216
HSL
210, 81%, 47%
HSB
210, 89%, 85%
CMYK
89, 45, 0, 15
LAB
49, 3, -59
LCH
49, 59, 272
OKLCH
0.57, 0.17, 254
XYZ
19, 18, 67
LUV
49, -26, -87
HWB
210, 9%, 15%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.