Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1788EA
RGB
23, 136, 234
HSL
208, 83%, 50%
HSB
208, 90%, 92%
CMYK
90, 42, 0, 8
LAB
55, -2, -59
LCH
55, 59, 268
OKLCH
0.62, 0.17, 251
XYZ
24, 24, 81
LUV
55, -31, -90
HWB
208, 9%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.