Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1789AA
RGB
23, 137, 170
HSL
193, 76%, 38%
HSB
193, 86%, 67%
CMYK
86, 19, 0, 33
LAB
52, -22, -26
LCH
52, 34, 231
OKLCH
0.59, 0.10, 224
XYZ
17, 21, 41
LUV
52, -36, -36
HWB
193, 9%, 33%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.