Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1789BB
RGB
23, 137, 187
HSL
198, 78%, 41%
HSB
198, 88%, 73%
CMYK
88, 27, 0, 27
LAB
53, -17, -35
LCH
53, 39, 244
OKLCH
0.60, 0.12, 234
XYZ
18, 22, 50
LUV
53, -34, -51
HWB
198, 9%, 27%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.