Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1789C2
RGB
23, 137, 194
HSL
200, 79%, 43%
HSB
200, 88%, 76%
CMYK
88, 29, 0, 24
LAB
53, -15, -39
LCH
53, 41, 249
OKLCH
0.60, 0.13, 238
XYZ
19, 22, 54
LUV
53, -34, -57
HWB
200, 9%, 24%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.