Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
178A9D
RGB
23, 138, 157
HSL
189, 74%, 35%
HSB
189, 85%, 62%
CMYK
85, 12, 0, 38
LAB
52, -26, -19
LCH
52, 32, 217
OKLCH
0.58, 0.10, 212
XYZ
16, 21, 35
LUV
52, -37, -24
HWB
189, 9%, 38%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.