Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
178AB5
RGB
23, 138, 181
HSL
196, 77%, 40%
HSB
196, 87%, 71%
CMYK
87, 24, 0, 29
LAB
53, -19, -32
LCH
53, 37, 239
OKLCH
0.59, 0.11, 230
XYZ
18, 22, 47
LUV
53, -35, -45
HWB
196, 9%, 29%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.