Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
178ACB
RGB
23, 138, 203
HSL
202, 80%, 44%
HSB
202, 89%, 80%
CMYK
89, 32, 0, 20
LAB
54, -13, -43
LCH
54, 45, 254
OKLCH
0.61, 0.14, 241
XYZ
20, 23, 60
LUV
54, -34, -63
HWB
202, 9%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.