Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
178DC9
RGB
23, 141, 201
HSL
200, 79%, 44%
HSB
200, 89%, 79%
CMYK
89, 30, 0, 21
LAB
55, -15, -40
LCH
55, 43, 250
OKLCH
0.61, 0.13, 239
XYZ
20, 23, 59
LUV
55, -35, -60
HWB
200, 9%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.