Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
178DCE
RGB
23, 141, 206
HSL
201, 80%, 45%
HSB
201, 89%, 81%
CMYK
89, 32, 0, 19
LAB
55, -13, -43
LCH
55, 45, 253
OKLCH
0.61, 0.14, 241
XYZ
21, 24, 62
LUV
55, -35, -64
HWB
201, 9%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.