Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
178DD2
RGB
23, 141, 210
HSL
202, 80%, 46%
HSB
202, 89%, 82%
CMYK
89, 33, 0, 18
LAB
55, -12, -45
LCH
55, 46, 255
OKLCH
0.62, 0.14, 242
XYZ
22, 24, 64
LUV
55, -34, -67
HWB
202, 9%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.