Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
178DEA
RGB
23, 141, 234
HSL
206, 83%, 50%
HSB
206, 90%, 92%
CMYK
90, 40, 0, 8
LAB
56, -5, -56
LCH
56, 57, 265
OKLCH
0.63, 0.17, 249
XYZ
25, 25, 81
LUV
56, -33, -86
HWB
206, 9%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.