Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1790EF
RGB
23, 144, 239
HSL
206, 87%, 51%
HSB
206, 90%, 94%
CMYK
90, 40, 0, 6
LAB
57, -5, -57
LCH
57, 58, 265
OKLCH
0.64, 0.17, 249
XYZ
26, 26, 85
LUV
57, -34, -88
HWB
206, 9%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.