Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1792D1
RGB
23, 146, 209
HSL
200, 80%, 45%
HSB
200, 89%, 82%
CMYK
89, 30, 0, 18
LAB
57, -15, -42
LCH
57, 44, 251
OKLCH
0.63, 0.14, 239
XYZ
22, 25, 64
LUV
57, -36, -62
HWB
200, 9%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.