Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1793DD
RGB
23, 147, 221
HSL
202, 81%, 48%
HSB
202, 90%, 87%
CMYK
90, 33, 0, 13
LAB
58, -12, -47
LCH
58, 49, 256
OKLCH
0.64, 0.15, 243
XYZ
24, 26, 72
LUV
58, -36, -72
HWB
202, 9%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.