Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
17A5EC
RGB
23, 165, 236
HSL
200, 85%, 51%
HSB
200, 90%, 93%
CMYK
90, 30, 0, 7
LAB
64, -16, -46
LCH
64, 49, 251
OKLCH
0.69, 0.15, 239
XYZ
29, 33, 84
LUV
64, -41, -70
HWB
200, 9%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.