Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
17A8FA
RGB
23, 168, 250
HSL
202, 96%, 54%
HSB
202, 91%, 98%
CMYK
91, 33, 0, 2
LAB
65, -14, -52
LCH
65, 53, 255
OKLCH
0.70, 0.16, 242
XYZ
32, 35, 96
LUV
65, -41, -80
HWB
202, 9%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.