Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
17AAFF
RGB
23, 170, 255
HSL
202, 100%, 55%
HSB
202, 91%, 100%
CMYK
91, 33, 0, 0
LAB
66, -13, -53
LCH
66, 55, 256
OKLCH
0.71, 0.17, 243
XYZ
33, 36, 100
LUV
66, -41, -82
HWB
202, 9%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.