Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
180201
RGB
24, 2, 1
HSL
3, 92%, 5%
HSB
3, 96%, 9%
CMYK
0, 92, 96, 91
LAB
2, 8, 3
LCH
2, 8, 22
OKLCH
0.14, 0.05, 30
XYZ
0, 0, 0
LUV
2, 6, 1
HWB
3, 0%, 91%
Pantone
Black C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.