Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
180401
RGB
24, 4, 1
HSL
8, 92%, 5%
HSB
8, 96%, 9%
CMYK
0, 83, 96, 91
LAB
3, 7, 4
LCH
3, 8, 29
OKLCH
0.15, 0.04, 38
XYZ
0, 0, 0
LUV
3, 5, 2
HWB
8, 0%, 91%
Pantone
Black C
Harmonies
Shades & tints
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