Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
18081D
RGB
24, 8, 29
HSL
286, 57%, 7%
HSB
286, 72%, 11%
CMYK
17, 72, 0, 89
LAB
4, 9, -10
LCH
4, 14, 313
OKLCH
0.17, 0.05, 318
XYZ
1, 0, 1
LUV
4, 3, -5
HWB
286, 3%, 89%
Pantone
Black C
Harmonies
Shades & tints
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