Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
181D03
RGB
24, 29, 3
HSL
72, 81%, 6%
HSB
72, 90%, 11%
CMYK
17, 0, 90, 89
LAB
10, -6, 13
LCH
10, 14, 115
OKLCH
0.22, 0.05, 119
XYZ
1, 1, 0
LUV
10, -1, 10
HWB
72, 1%, 89%
Pantone
Black C
Harmonies
Shades & tints
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