Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
181D39
RGB
24, 29, 57
HSL
231, 41%, 16%
HSB
231, 58%, 22%
CMYK
58, 49, 0, 78
LAB
11, 5, -19
LCH
11, 20, 285
OKLCH
0.24, 0.05, 274
XYZ
2, 1, 4
LUV
11, -2, -16
HWB
231, 9%, 78%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.