Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
183140
RGB
24, 49, 64
HSL
203, 45%, 17%
HSB
203, 63%, 25%
CMYK
63, 23, 0, 75
LAB
19, -6, -13
LCH
19, 14, 244
OKLCH
0.30, 0.04, 237
XYZ
2, 3, 5
LUV
19, -9, -13
HWB
203, 9%, 75%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.