Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
18314B
RGB
24, 49, 75
HSL
211, 52%, 19%
HSB
211, 68%, 29%
CMYK
68, 35, 0, 71
LAB
19, -3, -19
LCH
19, 20, 262
OKLCH
0.31, 0.06, 251
XYZ
3, 3, 7
LUV
19, -9, -21
HWB
211, 9%, 71%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.