Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
183255
RGB
24, 50, 85
HSL
214, 56%, 21%
HSB
214, 72%, 33%
CMYK
72, 41, 0, 67
LAB
20, 0, -25
LCH
20, 25, 270
OKLCH
0.32, 0.07, 256
XYZ
3, 3, 9
LUV
20, -9, -27
HWB
214, 9%, 67%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.